Caorunn Gin
Elevating technical process into brand mythology.
We turned a static explanatory mural into a broadcast-ready brand asset. What began as a web content brief evolved into a national TV campaign from the same core asset.
Watch for how the mural shifts from explanation to brand moment.
The Challenge
Caorunn had a defensible competitive advantage: The Copper Berry Chamber. It is a unique process using local botanicals that defines their flavor profile. The problem? It was invisible to the consumer. A static mural in the Scottish Highlands could explain it to visitors, but it couldn't scale to the market.
The Diagnosis
The client believed they needed a video to document a mural being painted. We diagnosed a deeper need: they didn't need a documentary; they needed an explanation. The mural was the vehicle, not the story.
The Prescription
We designed a hybrid production approach. By filming empty plates and recreating brushstroke motion, we could composite the animated artwork in post. This allowed the mural to 'come alive' on screen, transforming a passive painting process into an active visual narrative of the gin-making process.
Execution
We didn't just deliver a video; we delivered a scalable brand asset that outlived the campaign. The result was a seamless blend of live-action and animation that felt premium enough to carry the brand on national television.
The asset quality was high enough to pivot from social-only to TV, saving the client a full commercial production cycle.
Scaling the local story to a global audience.
The Living Mural: Activating static art.
- Elevated web content to broadcast commercial
- Saved client full TV production budget
- Activated static brand asset for digital scale